Top 10 Books for Pharma and Health Care Revenue Reps

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All pharmaceutical sales reps should keep up with their reading, even in specialized fields like pharma sales, biotechnology revenue, pharma device sales, hospital equipment sales, imaging sales, laboratory revenue, medical sales, or clinical diagnostics sales.  Keep your selling skills sharp by starting with this list:

Ten.  Secrets of Closing the Sale by Zig Ziglar - Zig’s advice is classic, and you get some humor with your motivation.  Always a nice thing.

9.  The Little Red Book of Selling by Jeffrey Gitomer - short, sweet, and to the point

8.  Reading People:  How to Understand People and Predict Their Behavior–Anytime, Anyplace by Jo Ellen Dimitrius and Mark C. Mazzarella

7.  The 4-Hour Workweek by Timothy Ferris

6.  Selling to Vito by Anthony Parinello

5.  The New Successful Large Account Management:  Maintaining and Growing Your Most Important Assets–Your Customers by Robert B. Miller, Stephen E. Heiman, and Tad Tuleja

4.  The Tipping Point:  How Little Things Make a Top Difference by Malcolm Gladwell

3.  The New Strategic Selling:  The Unique Revenue System Proven Successful by the World’s Best Companies by Stephen E. Haimen and Diane E. Sanchez

2.  SPIN Selling by Neil Rackham

1.

Hey–I realize there are only 9 here.  I thought you could add your favorite book on selling in the comments…

Article courtesy of  Peggy McKee - Owner / Senior Recruiter at the nationally
recognized medical and medical sales recruiting team of PHC Consulting.
© Copyright 2008 PHC Consulting | All rights reserved

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Top 10 Books for Medical and Health Care Sales Reps