I discovered a great movie on YouTube by Susan Ireland, author of The Complete Idiot’s Guide to the Perfect CV. In this clip, Susan discusses why you need an objective on the top of your CV. I agree that it’s important for you to have a admirable one (see my post 7 Tips For a Great CV). There are several reasons:
1. It lets the reader know what you want, instead of implying that you need help finding a spot. It’s a weak approach that won’t serve you well anywhere in the process, including salary discussions.
TWO. It tells the reader which department head needs to have your RESUME, so that it gets to the appropriate place. (Are you interested in lab sales, clinical diagnostics sales, clinical laboratory sales, imaging sales, biotech sales, cellular/molecular products sales, hospital equipment revenue, pharmaceutical equipment sales, surgical supply sales, pharmaceutical device sales, or medical sales?)
3. It tells the reader what level of responsibility you’d like to hold in your next position.
4. It tells the reader how to interpret the rest of your information. It’s the supporting piece for your marketing document.
You can learn more from Susan Ireland at www.SusanIreland.com.
Here’s her video:
Thanks, Susan!

If you are a sales professional or want to become one, or if you are looking for a new sales job, you will face one of the toughest interview processes of any job seeker.
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